JACK DANIELS: A BARTENDER'S TALE
CLIENT: JACK DANIELS
AGENCY: NORTHSIDE MEDIA GROUP
DIRECTOR: STEPHEN MICHAEL PRICE
In late 2013, we were enlisted by Northside Media Group to produce and direct a series of 8 animated shorts, based on compelling stories from 8 Brooklyn bartenders, as part of an integrated promotion with Jack Daniel's, the legendary whiskey brand. The project had 6 distinct stages: participant selection, story editing, animation direction and production, web design, contest execution, and special event/screening production. Read more about it on our BLOG. These animated shorts are all based on true stories, as told by 8 Brooklyn bartenders. Enjoy!